DKSH x SCS Butter — Orchestrating a 9.5 Million Reach Festive Culinary Takeover
In the competitive landscape of Ramadan and Raya marketing, moving a kitchen staple from the shelf to the center of the dining table requires more than just visibility—it requires Functional Inspiration. For the SCS Butter 2026 Festive Campaign, Sevenvault designed a cross-platform narrative that positioned SCS as the premium heart of every festive bake, turning traditional recipes into a viral digital movement.
OVERVIEW OF THE PROJECT
The DKSH x SCS Butter Campaign was a high-impact initiative executed between January and March 2026. By focusing on the sensory appeal of baking and the cultural importance of festive hospitality, the project utilized recipe-driven storytelling to cement SCS Butter’s status as a premium essential. The strategy merged digital high-frequency posting with real-world experiential touchpoints, creating a seamless journey from screen to kitchen.
THE OBJECTIVES
Spark Usage & Awareness: Elevate the profile of SCS Butter as the “pure and premium” choice through engaging, instructional Ramadan and Raya recipe content.
Foster Community Dialogue: Drive deep audience connection through authentic creator voices, encouraging home bakers to share their own culinary results.
Drive Seasonal Acquisition: Position the product as a non-negotiable ingredient for festive success, influencing purchase decisions during the peak baking window.
THE RESULTS
9,551,841 Media Reach
3 Macro KOLs 3 Micro KOLs
Multichannel Synchronization
KEY HIGHLIGHTS: THE FORMULA FOR SUCCESS
Recipe-Driven Resonance: We identified that “value-sharing” content—specifically step-by-step baking tutorials—performed significantly better than standard product shots. This provided the audience with a Functional Hook that made the product the hero of the story.
Top-Tier Talent Performance: Che Sayang delivered engagement levels far above industry standards, proving that high-energy, relatable cooking content is a powerful driver for brand recall.
The Experiential “Halo” Effect: Beyond the screen, a dedicated baking workshop created a Tangible Connection. This hands-on activation especially resonated with families, proving that festive campaigns win when they invite the audience to participate in the brand experience.
THE SEVENVAULT EDGE
The SCS Butter campaign illustrates the power of a High-Performance Content Cycle. At Sevenvault, we don’t just deliver impressions; we deliver Meaningful Interaction. By identifying the “why” behind the festive purchase and matching it with creators who command genuine trust, we accelerated SCS from a grocery item to a cultural festive icon.
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