Kolkata PR Media Trip Campaign 2024
The Kolkata PR Media Trip Campaign 2024 was a strategic initiative aimed at amplifying brand awareness and establishing a direct connection with key influencers in the Indian market. Sevenvault, an influencer content marketing company, was chosen to manage and execute the campaign, which involved organizing an exclusive media trip to Kolkata, India. This campaign sought to enhance the brand’s visibility through influencer partnerships, creative content, and curated experiences that showcased the brand’s value and engagement with the target audience.
CAMPAIGN OBJECTIVE
The main objective of the Kolkata PR Media Trip Campaign 2024 was to generate buzz and excitement around the brand’s latest product launch while also creating a long-term relationship with influential media personalities, bloggers, and content creators in the region. The campaign aimed to :
– Build brand recognition and loyalty.
– Position the brand as an industry leader within its niche.
-Leverage influencer collaborations to drive traffic and engagement across digital platforms.
THE RESULTS
706,100 Media Reach
5 KOLs Engagement
43 Instagram Postings
Influencer Partnerships: Carefully selected influencers with strong followings in the lifestyle, fashion, and food sectors were invited on the trip. The goal was to have influencers create authentic content around their trip, sharing their experiences with the brand’s products in a real-world setting.
Immersive Experiences: The trip was designed to be a multi-sensory journey, showcasing Kolkata’s rich cultural heritage. Activities such as guided city tours, authentic local cuisine tasting sessions, and engagement with local artisans were curated to provide a memorable experience for both influencers and the brand’s audience.
Real-Time Content Creation: Influencers were encouraged to post in real-time across social media platforms such as Instagram, TikTok, and YouTube. Sevenvault ensured all content reflected the brand’s identity while maintaining the influencers’ unique style and voice.
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