Tealive x Squid Game
Tealive introduced an exclusive Tealive x Squid Game menu, inspired by the thrilling elements of the iconic series. From vibrant, themed drinks to mouthwatering bites, the limited-edition menu offered fans a unique way to experience Squid Game’s intensity in a flavorful, fun format.
To amplify the excitement, Sevenvault orchestrated a KOL-driven influencer marketing campaign that delivered these themed treats to 15 key opinion leaders (KOLs). The objective was clear: create a buzz, educate fans about the collaboration, and immerse them in this bold, themed experience.
CAMPAIGN OBJECTIVE
– Raise Awareness Generate excitement and buzz surrounding the launch of the Tealive x Squid Game collaboration.
– Educate the Audience Highlight the unique offerings on the limited-edition menu, from flavors to thematic elementS\s.
-Immerse Fans Provide an engaging and authentic experience, tying the Squid Game essence to Tealive’s offerings.
THE RESULTS
1,019,357Media Reach
2 KOLs Engagement
4 Instagram Postings
Exclusive Limited-Edition Menu: The collaboration brought Squid Game to life with drinks and EATS that captured the show’s essence, delivering a fresh, delicious twist for fans.
Strategic KOL Activation : By partnering with 15 prominent KOLs, Sevenvault ensured the campaign reached a wide yet targeted audience. KOLs creatively showcased their experiences, sparking authentic conversations and engagement.
Phenomenal Engagement and Value-Added Content : The campaign’s organic success saw KOLs creating additional uncommitted content, including carousels and reels, maximizing the brand’s exposure and deepening fan engagement.
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