– Encourage Followers to Follow Shafiq and Sid’s Recipe Using Buttercup: The primary goal of the Buttercup Raya Campaign was to celebrate the festive season by highlighting the versatility and rich aroma of Buttercup in a unique and engaging way, and to increase brand awareness of Buttercup in the Malaysian market and across social media platforms through influencer marketing. By collaborating with a mix of macro and micro KOLs, we introduced Buttercup in a compelling way to capture the attention and interest of our audience, sparking curiosity and excitement about the brand and its offerings. We encouraged followers to try out Shafiq and Sid’s exclusive recipes using Buttercup, showcasing its ideal qualities for festive baking.

– Elevate Raya Celebrations with Buttercup: Another key objective was to inspire followers to elevate their Raya celebrations with Buttercup, positioning it as an essential item on their grocery checklist. By engaging influencers who align with our brand values and aesthetics, we aimed to create timely and relevant content that resonated with the festive spirit. These partnerships helped us extend our reach and credibility, leveraging the influencers’ platforms to effectively communicate the value and appeal of Buttercup in festive baking and cooking

– Create Awareness through Shafiq’s Baking Workshop: Lastly, we sought to create awareness through Shafiq’s baking workshop with Buttercup. By encouraging KOLs to share their content and experiences from the workshop, we aimed to foster a stronger online community and increase engagement with our brand. This objective tied directly into our overarching goal of increasing awareness and engagement with our target audience, ultimately leading to a successful and memorable campaign experience.