NIVEA Luminous630 – Sirena November Campaign
For the NIVEA Sirena November Campaign, Sevenvault executed a large-scale creator-led awareness initiative to position NIVEA Luminous630 as a leading solution for dark spots and uneven skin tone. The campaign activated 18 creators (12 Macro KOLs and 6 Mid-Tier KOLs) to maximise reach while maintaining authenticity. Creators produced 18 Instagram Reels (synced to TikTok) and 18 Instagram Stories, combining science-backed product education with relatable beauty storytelling and aspirational visuals.
CAMPAIGN OBJECTIVE
1. Create Brand and Product Awareness
Introduce NIVEA Luminous630 to a wider audience and reinforce its effectiveness in addressing dark spots and uneven skin tone.
2. Strengthen Product Positioning
Position Luminous630 as a fusion of beauty and science through creator-led demonstrations and educational storytelling.
3. Build Emotional Connection
Encourage confidence and self-assurance by presenting skincare as approachable, empowering, and inclusive.
THE RESULTS
4,065,591 Media Reach
12 x IG Reel
18 x IG Stories
11 x Tiktok
12 x KOLs
4-6 active digital collaboration
18 Instagram reel cross-posted to TikTok for wider reach
Multi-tier KOL Collaboration creating both scale and authencity
18 Instagram Stories sharing authentic product insights
1 Week of digital image rights for extended visibility
4,065,591 Total Media Reach driving strong brand visibility and trust
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