Spritzer Sparkling—Pick-Le Your New Year Resolution with
Syafiq Kyle!
Spritzer Sparkling embarked on a mission to inspire healthier habits and promote their “0% sweeteners” formula through an exhilarating pickleball event featuring their brand ambassador, Syafiq Kyle. The campaign centered around the theme of “Pick-Le Your New Year Resolution,” emphasizing health, fitness, and reflections on New Year resolutions. With the help of Sevenvault, the event turned into a massive success, delivering outstanding results and leaving participants and audiences buzzing.
CAMPAIGN OBJECTIVE
– Promote Healthy Living: Reinforce Spritzer’s positioning as an advocate for a healthier lifestyle with Spritzer Sparkling as the ultimate hydration choice.
– Inspire Reflections and Resolutions: Align the brand with year-end reflections and New Year resolutions, encouraging healthier choices.
– Highlight “0% Sweeteners”: Showcase the unique selling point of Spritzer Sparkling’s “0% sweeteners” formula, emphasizing its guilt-free, healthy benefitS.
– Engage Through Experiences: Create a memorable experience that connects the brand to health and fitness in a fun, active setting.
THE RESULTS
4,533,604Media Reach
31 KOLs Engagement
106 Instagram Postings
Dynamic Pickleball Event with Syafiq Kyle: Spritzer’s brand ambassador, Syafiq Kyle, brought star power to the event, engaging participants in the exciting sport of pickleball. Attendees, including 31 Key Opinion Leaders (KOLs) across Micro, Mid-Tier, and Macro levels, shared their New Year reflections and resolutions, tying the experience to Spritzer’s brand values.
Impressive Media Reach: Originally set to achieve 500,000 in media reach, the campaign far exceeded expectations, delivering an astonishing 4,533,604 media reach.
Exceptional KOL Engagement: Deliverables included 20 feed posts, 85 Instagram Stories (including 55 as added value), and bonus cross-platform content on TikTok and Facebook.
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