NIVEA Luminous630 x Sevenvault — Turning Science Into Everyday Beauty
NIVEA, one of the world’s most trusted skincare brands, collaborated with Sevenvault, a content marketing agency, to amplify the launch of NIVEA Luminous630 — a breakthrough serum designed to reduce dark spots and promote a luminous, even complexion. To bring this campaign to life, Sevenvault partnered with two Thai micro-influencers, Nick and Ivy, to craft storytelling that felt both relatable and aspirational. Each creator documented their personal skincare experiences using Luminous630, blending authenticity with education to embody NIVEA’s vision of “science meets beauty.” Through short-form videos and engaging narratives, the campaign resonated with audiences who seek real results backed by credible science — all delivered through voices they trust.
CAMPAIGN OBJECTIVE
Awareness: Introduce NIVEA Luminous630 to a broader Thai audience by emphasizing its scientifically proven formula to treat dark spots and even out skin tone. Engagement & Conversion: Drive authentic conversations and inspire product trials through influencer-led storytelling that showcases visible skincare transformations. Positioning: Strengthen NIVEA’s positioning as a brand that merges scientific expertise with everyday beauty, making advanced skincare accessible and trustworthy.
THE RESULTS
44,000 Media Reach
2 x IG Reel
2 x IG Stories
2 x TikTok Video
Authentic Influencer Storytelling Nick and Ivy shared genuine skincare journeys, creating emotional connections and building trust among audiences with similar skin concerns.
Science Meets Simplicity Complex product science was translated into simple, everyday routines — making the benefits of Luminous630 both understandable and aspirational.
Localized Impact Partnering with Thai creators allowed the campaign to address local skincare habits and beauty preferences, amplifying cultural relevance and relatability.
Visual Consistency
Every post maintained NIVEA’s clean and luminous aesthetic, ensuring a cohesive brand image across influencer content.
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