NIVEA MEN Deep Deodorant x Cat Men Face
Coolblog, Malaysia’s well-loved beverage brand known for its playful identity and creative flavours, partnered with Sevenvault to launch the 5th Activation under its 2025 retainer campaign. This activation celebrated the release of “Magic in The Cup”, a refreshing lemonade series designed to highlight creativity, self-expression, and the joy of sharing cool, flavourful moments.
CAMPAIGN OBJECTIVE
1. Create Awareness
To introduce NIVEA MEN Deep Deodorant to a wider male demographic. The narrative leveraged Cat Men Face’s bold persona to emphasize long-lasting freshness, deep-clean protection, and all-day confidence.
2. Brand Reinforcement
To strengthen NIVEA MEN’s identity as a trusted grooming essential for men navigating work, workouts, and active routines. The goal was to position the product as dependable, masculine, and performance-driven.
3. Drive Engagement and Product Trials
To drive audience involvement through authentic creator reviews, engaging hooks, and practical use cases—leading to increased interest, conversation, and product trial.
THE RESULTS
303,500 Media Reach
8 x IG Reel
3x Mid Tier KOLS
9 x IG Stories
1 x Macro KOL
5 x Micro KOLS
8 Instagram reel
Multi-tier KOL Collaboration creating both scale and authencity
9 Instagram Stories sharing authentic product insights
With an impressive 39.16% engagement rate, Jezemy delivered outstanding resonance and strong audience connection.
17 content pieces helped the campaign sustain momentum and maintain brand recall
303,500 Total Media Reach driving strong brand visibility and trust
