NIVEA AI x SITCH
NIVEA partnered with Sevenvault to amplify its hero product — NIVEA Luminous630 — through a creator-driven educational campaign. The initiative focused on combining science-backed product messaging with relatable creator storytelling to drive awareness, understanding, and brand affinity.
CAMPAIGN OBJECTIVE
1. Create Awareness
Introduce NIVEA Luminous630 to a wider audience by spotlighting its strength as a dermatologically trusted solution for dark spots and uneven skin tone. The goal was to spark meaningful awareness, engagement, and conversions through authentic creator content.
2. Strengthen Product Education
Break down the technology behind Luminous630 into digestible, creator-friendly narratives. This allowed audiences to understand the benefits, formulation, usage routine, and visible results more clearly.
3. Personality-Driven Brand Positioning
Craft a tone of voice that aligns with NIVEA’s modern direction:
- Aspirational yet approachable
- Encouraging, expert-led
- Energetic, confident, and optimistic
This guided creators in expressing the product story with authenticity and personality.
THE RESULTS
535,500 Media Reach
4 x IG Reel
4 x IG Stories
3 x Macro KOLS
1 x Mid Tier KOLS
4 Instagram reel cross-posted to TikTok for wider reach
Balanced Content Mix Across Reels & Stories
4 Instagram Stories sharing authentic product insights
4 Instagram Posts highlighting key product benefits
6 Week of digital usage rights for extended visibility
535,500 Total Media Reach driving strong brand visibility and trust
See other case studies:
NIVEA Luminous630 x Sevenvault
NIVEA Luminous630 x Sevenvault — Turning Science Into Everyday Beauty NIVEA, one of the world’s most
NIVEA MEN Deep Deodorant x Cat Men Face
NIVEA MEN Deep Deodorant x Cat Men Face Coolblog, Malaysia’s well-loved beverage brand known for its
Coolblog ” Magic in The Cup” – Turning Flavour Into Shareable Moments
Coolblog “Magic in The Cup” – Turning Flavour Into Shareable Moments 1. Create Awareness Spotlight Coolblog’s
Eucerin Epicelline SG — Redefining Skincare Awareness Through Influencer Storytelling
Eucerin Epicelline SG — Redefining Skincare Awareness Through Influencer Storytelling In partnership with Beiersdorf Singapore, Sevenvault
Eucerin Spotless Brightening Booster Serum KOL Campaign
Eucerin Spotless Brightening Booster Serum KOL Campaign To launch its latest innovation, the Spotless Brightening Booster
Eucerin Jeii Pong x Guardian June Activation: Tackling Acne with Authentic Storytelling
Acne and acne marks are more than just skin concerns — they’re challenges that affect confidence, lifestyle, and self-expression…
