Eucerin Epicelline SG — Redefining Skincare Awareness Through Influencer Storytelling
In partnership with Beiersdorf Singapore, Sevenvault launched the Eucerin Epicelline SG Campaign — a strategic influencer-driven initiative designed to redefine how skincare brands connect with audiences online. The campaign spotlighted Eucerin’s Epicelline Serum, the brand’s latest breakthrough in anti-aging innovation, positioned as a science-backed solution that targets 10 signs of aging at the cellular level. To bring this message to life, Sevenvault curated a lineup of 6 macro KOLs, each with over 100,000 followers, to deliver edutainment, testimonial, and emotional storytelling content that resonated with modern skincare consumers. The result? A campaign that merged education, emotion, and engagement seamlessly — transforming awareness into advocacy.
CAMPAIGN OBJECTIVE
Awareness — Introduce Eucerin Epicelline Serum to new audiences in Singapore’s competitive skincare market.
Education — Communicate Epicelline’s scientifically proven anti-aging benefits in an accessible, engaging way.
Conversion — Encourage audiences to purchase through direct call-to-actions in influencer content.
THE RESULTS
674,883 Instagram Reach
111,967 Tiktok Reach
7 x Macro
Engagement Rate (Up to 631%)
Authenticity Wins
The strongest engagement came from unscripted, personality-driven storytelling — reminding brands that relatability outperforms perfection.
Education Can Entertain By simplifying complex skincare science into relatable narratives, creators turned learning into emotional connection.
Emotions Convert
Positioning Eucerin Epicelline as a confidence booster, not just a skincare product, expanded its appeal across different audience segments.
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