Eucerin Spotless Brightening Booster Serum KOL Campaign
To launch its latest innovation, the Spotless Brightening Booster Serum, Eucerin partnered with Sevenvault to create a KOL-driven content marketing campaign designed to build awareness, educate consumers, and establish the product as a must-have in the skincare market. By combining the wide reach of macro KOLs with the authenticity of micro KOLs, the campaign not only amplified visibility but also connected with niche communities, blending education, storytelling, and brand credibility to position Eucerin as a trusted expert in dermatological skincare.
CAMPAIGN OBJECTIVE
Product Introduction – Create awareness and visibility for the Eucerin Spotless Brightening Booster Serum as a hero product in the skincare lineup.
Educate Consumers – Use KOLs to demonstrate application and highlight benefits in tackling spots and uneven skin tone.
Drive Conversation – Leverage authentic KOL storytelling to spark engagement and inspire audiences.
Strengthen Brand Trust – Position Eucerin as a trusted dermatological skincare expert through credible content and real-life testimonials.
THE RESULTS
2,670,193 Media Reach
11 x Macro
5 x Micro
16 Instagram Reels
Powerful Media Reach – Achieved 2.67M reach, exceeding expectations and solidifying Eucerin’s category presence.
11 Macro KOLs for authority combined with 5 Micro KOLs for relatability delivered both scale and strong engagement.
Multi-Platform Storytelling – Instagram Reels cross-posted on TikTok maximized reach across two high-engagement platforms.
Educational & Authentic – KOLs not only showcased the product but also shared real experiences, building credibility and trust.
1 Collaboration tag with Guardian for co-branded exposure
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