ACUVUE Oasys 1 Day KOL Campaign

The ACUVUE OASYS 1-DAY Contact Lenses campaign, launched by Sevenvault, aimed to showcase the all-day comfort provided by the innovative HydraLuxe™ technology. Targeting individuals aged 18-35 who frequently use digital devices, the campaign emphasized clear vision without discomfort. By collaborating with key opinion leaders (KOLs) from technology, sports, health, fitness, and fashion industries, the campaign generated engaging social media content that highlighted the lenses’ benefits and promoted the MyACUVUE™ Welcome Rewards program at optical stores. The campaign’s deliverables included Instagram Reels, Instagram Stories, and Xiao Hong Shu video reviews, achieving significant engagement and brand visibility.
CAMPAIGN OBJECTIVE
– Drive Brand Awareness Among the Target Audience: The primary goal was to enhance brand awareness of ACUVUE OASYS 1-DAY Contact Lenses. Strategic marketing and engaging content aimed to increase visibility and recognition, highlighting the lenses’ superior comfort and convenience.
– Increase Consideration for ACUVUE® OASYS® 1-DAY Contact Lenses: The campaign aimed to position ACUVUE OASYS 1-DAY as the preferred choice for daily contact lens wearers by emphasizing benefits like clear vision and all-day comfort.
– Generate Potential In-Store Conversions at Optical Stores with MyACUVUE™ Welcome Rewards: Promoting exclusive offers and incentives, the campaign sought to drive in-store conversions, encouraging consumers to visit optical stores and purchase ACUVUE OASYS 1-DAY Contact Lenses.
THE RESULTS
6,284,822 Media Reach
28 KOLs Engagement
44 Postings
KEY HIGHLIGHTS OF THE CAMPAIGN
Enhanced Brand Awareness:
The campaign successfully increased brand awareness among the target audience. Highlighting the superior comfort and convenience of ACUVUE OASYS 1-DAY Contact Lenses captured consumer interest and reinforced ACUVUE as a leading choice in the contact lens market.
Elevated Consideration for ACUVUE® OASYS® 1-DAY:
Targeted messaging and influencer endorsements positioned ACUVUE OASYS 1-DAY as the preferred option for daily contact lens wearers, driving consumer interest and preference.
Successful In-Store Conversions with MyACUVUE™ Welcome Rewards:
The MyACUVUE™ Welcome Rewards program generated potential in-store conversions, increasing foot traffic and facilitating informed purchasing decisions, contributing to tangible sales growth and consumer satisfaction.
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