– Enhance Brand Visibility and Engagement: The primary objective of the Sevenvault x PAUL Bakery Hari Raya Giveaway was to increase brand visibility and engagement on social media platforms. By requiring participants to follow the Instagram accounts of both Sevenvault and PAUL Bakery, tag friends, and share the giveaway post, the campaign aimed to expand the reach of both brands and foster a sense of community among existing and potential followers. The substantial engagement of 321 likes and 376 comments across two rounds demonstrated the success of this objective, highlighting the effectiveness of the collaborative effort.

– Promote Hari Raya Treats at PAUL Bakery: Another key objective was to promote PAUL Bakery as the go-to destination for Hari Raya treats and indulgent pastries. By offering PAUL Bakery vouchers as prizes, the campaign encouraged participants to consider PAUL Bakery for their festive celebrations and gatherings. Through strategic collaboration and promotion, the campaign aimed to drive traffic to PAUL Bakery outlets, increase sales, and position the brand as synonymous with Hari Raya indulgence and delight.