Crafting Pixel-Perfect Experiences: The Sunway Velocity Minecraft Activation

From mining corners to educational workshops and exclusive prizes, the Sunway Velocity Minecraft Activation was a beacon of excitement. Attendees delved into a Minecraft universe brought to life, with carefully curated activities designed to entertain and educate. Handpicked KOLs, along with their families, added an extra layer of fun and shared the experience with their followers, turning the event into a social media sensation. Sunway Velocity Mall became more than just a shopping center; it became a Minecraft paradise where pixels met the real world.
CAMPAIGN OBJECTIVE
– Increasing Visitor Engagement through KOLs: Utilise KOLs to boost visitor numbers and create buzz around the event and capture the attention of Minecraft enthusiasts and encourage them to visit Sunway Velocity Mall during the event period.
– Emphasizing Family Participation: Encourage active participation in educational workshops tailored to the Minecraft theme and provide a wholesome and enjoyable experience for families, blending entertainment with enrichment for children.
– Promoting Mobile App Usage: Enhance the usage of the Sunway Velocity mobile app as a platform for prize redemption and event updates and provide a seamless experience for attendees and align with modern trends in event participation.
THE RESULTS
255,130 Media Reach
4 KOLs Engagement
8 Instagram Postings
KEY HIGHLIGHTS OF THE CAMPAIGN
Strategic KOL Engagement:
Handpicked KOLS played a pivotal role in creating buzz and increasing visitor numbers through influential social media postings and effective communication of the event’s excitement contributed to a substantial increase in engagement, showcasing Sevenvault’s proficiency in influencer marketing.
Social Media Sensation and Reach:
The event generated widespread excitement across social media platforms, achieving an impressive total media reach and Sevenvault’s ability to amplify the event’s impact through effective social media strategies demonstrated its prowess in organizing engaging events.
Digital Integration with Mobile App:
Encouragement of app usage for prize redemption and event updates showcased Sevenvault’s adaptability to modern trends and this digital integration enhanced visitor engagement and provided a more immersive event experience, aligning with contemporary event management practices.
Unlock your brand’s Pixel-Perfect Potential with Sevenvault: Where every event is a blockbuster hit! Let’s craft unforgettable experiences together. Ready to Level Up? Get in touch today!
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