Brewing Success: CHAGEE Long Jing Series Campaign with Sevenvault
In October 2023, CHAGEE set out to redefine the tea experience with the launch of its Long Jing series, a premium beverage capturing the essence of Long Jing tea leaves. Sevenvault, a leading influencer content marketing company, collaborated with CHAGEE on a transformative campaign aimed at creating awareness, highlighting material benefits, and fostering an emotional connection with the younger generation.
CAMPAIGN OBJECTIVE
– Create Awareness: Spotlight the CHAGEE Long Jing series, emphasizing its material benefits and the harmonious balance of Long Jing tea fragrance.
– Showcase the Fashionable Signature Green Cup: Encourage followers to associate sophistication with the product in various lifestyle scenarios.
– Emotional Connection: Portray the Long Jing series as ‘Tea Reimagined for a New Lifestyle,’ seamlessly blending with current lifestyle trends.
THE RESULTS
7,078,869 Media Reach
16 PR KOLs Engagement
36 Instagram Postings
KEY HIGHLIGHTS OF THE CAMPAIGN
Our campaign strategy goes beyond mere promotion; it’s about storytelling that resonates and differentiates our agency in a competitive landscape. We meticulously identified KOLs embodying diverse lifestyles, ensuring alignment with CHAGEE’s brand values:
Diverse KOL Selection:
From fashion influencers to outdoor enthusiasts, we strategically selected KOLs representing various lifestyles.
Collaborative Content Creation:
Our approach included fashion showcases, outdoor adventures, expert product reviews, and thematic store narratives, amplifying the product’s resonance across different contexts.
At Sevenvault, our commitment to crafting compelling and diverse stories around CHAGEE’s Long Jing series sets us apart. We take pride in not just identifying KOLs strategically but also in creating content that transcends mere promotion, fostering an authentic connection with our audience.
Whether you aim to enchance product awareness, create an emotional connection, or showcase the versatility of your brand, Sevenvault is your trusted partner. Let’s collaborate to create stories that resonate authentically with your target audience, forging connections that last beyond the campaign.
Contact us now to embark on a journey of authentic storytelling and elevate your brand presence with Sevenvault.
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