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Elevating Brand Awareness: BilaBila Mart's Collaboration with Watsons

In a world where convenience meets quality, BilaBila Mart, an elevated version of the beloved ‘kedai runcit’ (neighborhood store), set out to redefine the retail landscape. With a commitment to offering a diverse range of high-quality local and international goods, BilaBila Mart embarked on an exciting partnership with Watsons, a trusted brand in personal care and wellness products. This collaboration brought Watsons Brand products to the shelves of 10 BilaBila Mart stores in the vibrant Klang Valley.


1. Creating Watsons Awareness: The collaboration aimed to introduce and raise awareness among consumers that Watsons products were available at select BilaBila Mart locations.

2. Promoting BilaBila Mart: This campaign spotlighted specific BilaBila Mart stores as destinations for consumers to conveniently access Watsons Brand personal care products.

3. Driving Foot Traffic: By engaging Key Opinion Leaders (KOLs), the campaign sought to encourage the audience to visit BilaBila Mart stores and make purchases of Watsons Brand products.


306,956 Media Reach

5 KOLs Engagement
20 Instagram Postings


Media Reach Success:

The campaign significantly expanded its reach, allowing the collaboration between BilaBila Mart and Watsons to be seen by a wide and diverse audience.

KOLs Engagement:

The successful engagement of KOLs, including the upgrade of one KOL from Midtier to Macro, added credibility and authenticity to the campaign.

Positive Audience Response:

The campaign garnered positive comments and attention from the audience, particularly evident in the comment sections of KOLs’ posts.

High Engagement Rates:

One KOL, Aisyah Rosli, achieved an impressive engagement rate of 2.37%. Additionally, one of her Instagram Carousel posts received 190 saves, demonstrating the impact of the campaign.

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