Sevenvault x LMP
LUMI Marketplace Launch

At Sevenvault, our mission is to help businesses connect with their target audiences through authentic and creative influencer marketing campaigns. We recently had the pleasure of working with LUMI Marketplace and SAVAGE Steakhouse to help them launch their new community marketplace and lifestyle hub in Tropicana, and promote SAVAGE as a top option for meat lovers.
THE RESULTS
100+ KOLs Attended (throughout 3 activations)
6,055,547 Media Reach
144 Instagram Story Mentions
ABOUT THE COLLABORATION
Our objective was to increase awareness of LUMI Marketplace and educate audiences about the new lifestyle hub, while promoting SAVAGE as a must-try dining destination for real meat lovers. To achieve this, we devised a three-phase PR initiative that included inviting key opinion leaders (KOLs) to experience SAVAGE’s soft opening, integrating influencers for an unforgettable experience at LUMI’s grand opening, and partnering with LMP for our 2023 Buka Puasa event.
PHASE 1: SOFT OPENING INVITATION
Before SAVAGE opened to the public, we identified KOLs who had a strong following in the local community and an interest in food and dining. We provided these KOLs with exclusive access to the restaurant and its menu items, as well as an opportunity to meet the chefs and staff. The KOLs shared their experiences on social media, generating buzz and interest in SAVAGE’s soft launch.
PHASE 2: GRAND OPENING EXPERIENCE
After the soft opening, we debriefed with the KOLs and allowed them to offer honest feedback to help enhance the experience for consumers. At LUMI’s grand opening, we integrated influencers for an unforgettable experience, so they could feature content that appealed to their audiences and showcased what SAVAGE and LUMI Marketplace have to offer.
PHASE 3: SEVENVAULT BUKA PUASA 2023 EVENT
Finally, we partnered with LMP to run our #SevenvaultBukaPuasa event that significantly increased LMP’s social media presence. This event allowed us to offer influencers an experiential event that only the brand could provide and equip them to publicize the adventure to their audiences.
KEY LEARNING
The KOLs who attended SAVAGE’s soft opening enjoyed all the dishes. They loved the concept of having different restaurants with aesthetic interior design in one place and said it was a good place to chill. The post engagement rate was well above average, and we received an influx of positive brand mentions from the PR invitations.
Building great relationships with influential KOLs and engaging bigger KOLs can be a huge plus, even if they only post on Instagram stories. By inviting influencers in the food, health, and fitness categories, we were able to target the intended audience and produce authentic content that aligned with each influencer’s feed and beliefs.
Collecting feedback is also essential to help us grow and improve, and the video directing influencers to the event location was well received.
In conclusion, Sevenvault’s PR initiative helped LUMI Marketplace launch with a bang. By leveraging KOLs and influencers, we were able to generate buzz and increase brand awareness. We are proud to have delivered exceptional results for our clients and look forward to continuing to help businesses connect with their audiences through creative and authentic influencer marketing campaigns.
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