Taiwan Tourism KOL Fam Trip (October 2022)
The objective of this engagement with Taiwan Tourism KOL Fam Trip October 2022 is to bring out the message that Taiwan has reopened its borders to foreign travellers.
THE RESULTS
1,662,548 media reach from KOLs & Sevenvault
625x IG Stories from KOLs
71x IG Photos from KOLs
ABOUT THE PROJECT
The campaign was successful in meeting its objectives of stirring conversations on the refined meaning of travel post-pandemic and positioning Taiwan Tourism Bureau as a platform of choice to get to know more about Taiwan through influencers’ posts. Key message was successfully highlighted through the campaign to notify the followers that Taiwan has reopened its borders to foreign travellers! Strong influencer partnerships resulted in additional deliverables such as IG Reels posting, maximising ROI of the whole campaign.
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