Overall, Malaysian shopping activity is predicted to peak around the start of the month, with 67% of respondents reporting that they will have completed their purchases by the time Ramadan begins. Half of them will shop through mobile, while 46% would shop offline or in-store. Simultaneously, 39% would raise their online expenses while 45% would lower their offline spending, according to the survey.

Malaysian consumers questioned in general, like Malaysian moms, named convenience (58%), product selection (55%), and quick payments (55%) as the top three reasons for purchasing on mobile. Malaysians are particularly worried about social distancing (50%), having items and services sanitized (45%), and having an online booking with an in-store pick up when purchasing in-store (25%).