WHY SHOULD BUSINESSES TARGET MALAYSIAN MOMS?!
According to the recent InMobi research “Gearing up for Ramadan 2022,” Malaysian moms could be a major target group for businesses planning Ramadan ads this year. Malaysian moms are more generous with their money than the ordinary Malaysians, owing to their role as the key buying influences in homes.
Nearly one in every four moms intends to spend more than RM1,000 during Ramadan. Meanwhile, half of those polled claimed they would spend less than RM600.
Mothers of Malaysian newborns are also particularly well-prepared, with 42% making their purchases at the start of Ramadan. Malaysian mothers are also setting the standard for mobile commerce during Ramadan.
Nearly half of them (46%) indicated they will raise their online shopping expenditures, while 39% said they will lower their offline buying budgets.
More Malaysian mothers are shopping online on mobile due to the ease of ordering (65%), variety of brands/products/offers (58%), and ease of paying (55%).
Overall, Malaysian shopping activity is predicted to peak around the start of the month, with 67% of respondents reporting that they will have completed their purchases by the time Ramadan begins. Half of them will shop through mobile, while 46% would shop offline or in-store. Simultaneously, 39% would raise their online expenses while 45% would lower their offline spending, according to the survey.
Malaysian consumers questioned in general, like Malaysian moms, named convenience (58%), product selection (55%), and quick payments (55%) as the top three reasons for purchasing on mobile. Malaysians are particularly worried about social distancing (50%), having items and services sanitized (45%), and having an online booking with an in-store pick up when purchasing in-store (25%).
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