KTO x Sevenvault Appreciation Trip

As the ongoing, evergreen effort from to promote South Korea’s tourism in view of the ever long-lasting Hallyu wave, an experience-based campaign was discussed and planned to bring Malaysian influencers to experience South Korea on a deeper level.

THE RESULTS

200% Over Delivering Total Media Reach

750% Over Delivering Instagram Stories

735% Over Delivering Instagram Posts

ABOUT THE PROJECT

In order to introduce/influencer public of different segmentation, a healthy mixture of influencers from different race and age range was selected and managed by Sevenvault throughout the trip; with the influencers documenting the experience in South Korea that is genuine yet insightful.

Guidance were given all along the trips to ensure that the quality and quantity of content was generated, and so as to make sure that a centralized key message is being delivered throughout the trip.

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Why Short-Form Videos Are Revolutioning Digital Marketing and How Your Brand Can Benefit

In today’s digital landscape, capturing and holding the attention of consumers has become increasingly challenging. With average attention spans dwindling to just 8 seconds, traditional marketing methods are no longer as effective as they once were. Enter short-form video content—an incredibly powerful tool for marketers looking to engage their audience quickly and effectively.

Short-form videos, typically lasting under two minutes, are designed to captivate viewers with concise, compelling content. As our collective attention span continues to shrink, these quick-hitting videos have proven to be an essential asset for brands across industries. In fact, research shows that short-form videos generate over twice the engagement of longer videos, with those under 90 seconds achieving an impressive 50% retention rate. This effectiveness has led to a dramatic shift in marketing strategies, as more than half of business videos are now shorter than two minutes.

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