KTO x Sevenvault Appreciation Trip
As the ongoing, evergreen effort from to promote South Korea’s tourism in view of the ever long-lasting Hallyu wave, an experience-based campaign was discussed and planned to bring Malaysian influencers to experience South Korea on a deeper level.
THE RESULTS
200% Over Delivering Total Media Reach
750% Over Delivering Instagram Stories
735% Over Delivering Instagram Posts
ABOUT THE PROJECT
In order to introduce/influencer public of different segmentation, a healthy mixture of influencers from different race and age range was selected and managed by Sevenvault throughout the trip; with the influencers documenting the experience in South Korea that is genuine yet insightful.
Guidance were given all along the trips to ensure that the quality and quantity of content was generated, and so as to make sure that a centralized key message is being delivered throughout the trip.
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