GROW AND THRIVE WITH
The objective from Sevenvault’s perspective for MeCan Trade is to bring out the message that MeCan trade has a strong community that supports one another and to show that MeCan believes everyone that participate, grow and thrive in their platform.
THE RESULTS
397 mentions on Instagram
1,417,358 media reach
1.1k followers increased on MeCan Trade Instagram
108,339 total likes on Instagram
683 total comments on Instagram
1.2M views garnered from content produced
ABOUT THE PROJECT
MeCan Trade is a social commerce platform that has an extensive and end-to-end support system that helps with logistics, inventory, financing, marketing and business strategies.
Strategies of MeCan Project were channeled towards the 4 main objectives as below:
1. Brand Awareness
2. Engaging & Educational Content
3. Sign up as an ambassador
4. Relationship & Co-Partnership
MeCan Startup Program was planned into 4 phases. Each month, the KOLs have a specific focus during their journey as a MeCan Ambassador.
AWARENESS
Introduction of MeCan Trade.
EXCITEMENT
Launching of #ThisIsYourChance Start Up Program – where KOLs recruit their team members to start their entrepreneurship journey together.
CONFIDENCE
Focusing on sales of individual KOLs; making know of the products that they sell on their MeCan store respectively.
COMPETITION
#MeCanChallenge & Recap of MeCan Ambassador Journey THE SUCCESS
Through the long-term partnership, the influencer seamlessly integrates the brand into their lively entrepreneurship journey. And MeCan Trade can rely on influencers to spread the word that aligns with the brand’s values while generating brand lift and affinity.
Tapping into the network of the influencers, MeCan Trade is able to broaden its reach across Malaysia. Not to mention, MeCan Trade can connect with an audience that shares influencers’ interest in the entrepreneurship journey.
BIGGEST TAKEAWAY
Outline what niche you plan to target on Instagram and find relevant Instagram influencers.
Leverage multiple Macro Influencers at once. Working with just one or a couple of macro-influencers will limit the overall reach of your influencer campaign!
Nurture a long-term relationship with Influencers. Invest in working with influencers who understand your brand’s voice, mission, and ambitions, as well as those who generate positive results! 🙂
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